City Government
City of Thunder Bay Logo
The City of Thunder Bay's corporate identity has been designed to promote the City to its client groups, utilizing a strong, unified image.
The identity was designed to fulfill a number of requirements:
- combine excellent graphic design of the name Thunder Bay with a theme line
conjure up a sense of action and excitement with the graphic identity used
represent Thunder Bay and its experience - be unique
- have strong market appeal
- have an association with the natural environment of Thunder Bay
The identity was produced following an extensive research and design process.
The logo is a sophisticated graphic design which conveys a dramatic and powerful image. The tag line, "Superior by Nature" is a double play on words which conveys two of Thunder Bay's key selling attributes: an outstanding natural environment and its Lake Superior setting.
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