Skip Navigation
City Government

City of Thunder Bay Logo

City Logo (blue on white, GIF)The City of Thunder Bay's corporate identity has been designed to promote the City to its client groups, utilizing a strong, unified image.

The identity was designed to fulfill a number of requirements:

  • combine excellent graphic design of the name Thunder Bay with a theme line
    conjure up a sense of action and excitement with the graphic identity used
    represent Thunder Bay and its experience
  • be unique
  • have strong market appeal
  • have an association with the natural environment of Thunder Bay

The identity was produced following an extensive research and design process.

The logo is a sophisticated graphic design which conveys a dramatic and powerful image. The tag line, "Superior by Nature" is a double play on words which conveys two of Thunder Bay's key selling attributes: an outstanding natural environment and its Lake Superior setting.

Access City logos