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City Calling Citizens for Views on City Services

June 25, 2009 - Citizens are encouraged to answer the call for their views as the City of Thunder Bay’s 2009 Citizen Survey gets underway today. The random telephone survey will seek views on a wide range of services and issues.

"For those residents who are contacted, we want to thank them for answering the call for their views on City services and their priorities for spending," Mayor Lynn Peterson said.

Every second year, the City conducts the Citizen Survey to gather input on municipal services and a variety of issues including:

  • Top-of-mind issues in need of attention from City Council
  • Overall impressions of quality of life
  • Perceived importance and satisfaction with services
  • Communication and information needs
  • Taxes and capital projects.

"The citizen survey gives us an opportunity to hear from a random sample of all citizens," said Councillor Linda Rydholm, Chair of Council’s Community Communications Committee. "That gives us a statistically accurate depiction of current attitudes and an overview of citizen’s awareness of and satisfaction with services."

The random telephone survey of 400 citizens will be conducted between today and June 30 by Ipsos Reid Public Affairs, Canada’s largest provider of public affairs research. Overall results will be accurate to within +/-4.9% 19 times out of 20. The target population will be adult residents aged 18 years or older living within the City of Thunder Bay. The final sample will be weighted according to 2006 Census data in order that the demographics of the sample match those of the actual population distribution in Thunder Bay in terms of age and gender.

The results will be presented to City Council in the fall and posted to the City’s website.

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Contact: Councillor Linda Rydholm, Chair  Community Communications Committee, 577-9260

             Karen Lewis, Manager – Corporate Communications & Strategic Initiatives, 625-3859