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City Calling Citizens for Views on City Services & Priorities

February 18, 2011 – Citizens are encouraged to answer the call for their views as the City of Thunder Bay’s 2011 Citizen Survey gets underway next week. The random telephone survey will seek views on a wide range of services and issues.

“We would like to thank those residents who are contacted for answering the call and expressing their views on City services, priorities for spending and assisting City Council in its strategic planning,” Mayor Keith Hobbs said.

Every second year, the City conducts the Citizen Survey to gather input on municipal services and a variety of issues including:

  • Top-of-mind issues in need of attention from City Council
  • Overall impressions of quality of life
  • Perceived importance and satisfaction with services
  • Communication and information needs
  • Taxes and capital projects
  • Crime and Safety.

“The citizen survey gives us an opportunity to hear from a random sample of all citizens,” said Councillor Iain Angus, Chair of Council’s Community Communications Committee. “This will assist us in allocating resources for maximum community benefit and to form strategic plans for City programs and policies.”

The random telephone survey of 500 citizens will be conducted between Feb. 22 and March 2 by Ipsos Reid Public Affairs, Canada’s largest provider of public affairs research. Overall results will be accurate to within +/-4.4 percentage points 19 times out of 20. The target population will be adult residents aged 18 years or older living within the City of Thunder Bay. The final sample will be weighted according to 2006 Census data in order that the demographics of the sample match those of the actual population distribution in Thunder Bay in terms of age and gender.

The results will be presented to City Council on March 28 and posted to the City’s website.

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Contact:   Iain Angus, Chair – Community Communications Committee, 474-0926
                Karen Lewis, Manager – Corporate Communications & Strategic Initiatives, 625-3859