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City Recognized for Best Practices in Waste Diversion Promotion


November 3, 2011 – Ontario’s Municipal Waste Association has selected three of Thunder Bay’s promotions as municipal best practices in encouraging waste reduction.

The City received the following 2011 Promotion & Education Awards:

  • Gold in the ‘Campaign’ category for Thunder Bay’s Leaf & Yard Waste promotion campaign for creativity, effectiveness and uniqueness;
  • Gold in the ‘Single Print Ad’ category for ‘One Can Make a Difference’ advertisements promoting that even making small changes, like recycling aluminum cans, has a significant impact on the environment;
  • Bronze for the development of the ‘Play it Safe’ brochure designed to educate, encourage and inform Thunder Bay residents of the risks posed by hazardous wastes commonly found in homes.

“The success of any waste diversion or recycling program is in the hands of the residents. It is exciting to have our efforts to educate and promote green initiatives in this community recognized by the Municipal Waste Association with these awards,” said Mayor Hobbs.

The awards were presented at the Municipal Waste Association’s Fall Workshop held at Niagara on the Lake. Amy Cole, Promotion & Education Committee member presented the awards to Jason Sherband, Coordinator – Solid Waste Diversion & Recycling, in the City’s Roads Division. “This year the committee reviewed 47 entries from 24 municipalities. Thunder Bay’s submissions demonstrate a real commitment to inspiring support for reducing and diverting waste in the community,” said Vivian De Giovanni, Executive Director, Municipal Waste Association.

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Contact:  Jason Sherband, Coordinator – Solid Waste Diversion & Recycling, 625-3851