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Help Thunder Bay Win the 2010 Power Pledge Challenge


August 9, 2010 – Save electricity, money and the environment. The EarthWise Energy Working Group is calling on all residents to participate in Ontario’s province-wide Power Pledge Community Challenge – a friendly competition for bragging rights as Ontario’s most conservation-conscious community along with a $10,000 award to support a qualified local renewable energy project.

There are two ways for Thunder Bay residents to help win the Challenge:

  1. Take the Power Pledge at www.powerpledge.ca. The community with the most pledges per capita wins both a trophy and a $10,000 award to support a local renewable energy project;
  2. On Wednesday, Aug.  11, Community Challenge Day, use as little electricity as possible from 8 am to 8 pm. The community with the highest megawatt reduction will win the prestigious Woodstock Cup.

“Energy conservation is important at all levels of our community – from the residential sector to industry, to our own municipal operations,” said Mayor Lynn Peterson. “I am proud to see our citizens taking steps everyday to implement new ways of conserving. Together we are making Thunder Bay cleaner, greener, more beautiful and proud. The Community Challenge is one more way of showing our pride and commitment to a more sustainable community.”

The EarthWise Energy Working Group is made up of representation from Thunder Bay Hydro, the City of Thunder Bay, EcoSuperior, Environment North, Ontario Power Generation, and community members. The group is working to implement the goals of EarthWise Community Environmental Action Plan.

“As of today, 1,746 of our friends and neighbours have already taken the Pledge, but we want Thunder Bay to win this challenge,” said Sarah Kerton, EarthWise Coordinator. “Join the Thunder Bay team and take the Power Pledge today.  And if on Aug. 11, we all use electricity very carefully, we will all win.”

Competition for the Community Challenge is already heating up. According the Ontario Power Authority, organizer of the campaign, some 90 communities representing 82 per cent of Ontarians are joining in. To date, over 120,365 Power Pledges have been submitted from all corners of the province.

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Contact: Charles Campbell, Chair – EarthWise Energy Working Group, 684-2890

To interview a spokesperson for the province-wide campaign, call: Tim Butters, Ontario Power Authority, 416-969-6307