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The Sustainability Advantage: Bob Willard in Thunder Bay

October 22, 2012 – EarthWise® Thunder Bay is excited to be hosting Bob Willard.
Bob is a leading expert on communicating the business value of corporate sustainability strategies and speaks regularly to corporate, government, university and NGO audiences. He uses his business and leadership experience from a 34-year career at IBM Canada to engage organizations in becoming more sustainable.
“Our community vision for Thunder Bay is one that is connected, healthy, vibrant and strong – sustainability is a principle underpinning our strategic direction, and one that we know is integral to our success as a community,” says Mayor Keith Hobbs. “We are looking forward to Bob’s presentation to City Council Monday night, and interested to hear what he has to say.”

Bob has a BSc from McGill University a MEd, and a PhD in Sustainability from the University of Toronto and has authored four books, most recently: The New Sustainability Advantage (2012) – he also sits on The Natural Step Canada Advisory Board, as well as advisory committees for sustainable business certificate programs at Seneca College, Algonquin College, and Ryerson University. He is also a proud father and grandfather.

“As Bob has written, ‘the sustainability challenge is a leadership challenge’,” says Sarah Kerton, Community Environmental Action Plan Coordinator. “We hope that through his visit we will all learn how to be better leaders when it comes to the big four sustainability challenges Bob identifies (energy and climate change; food and water; waste and toxicity; poverty and social justice). Everything is connected, and Bob’s work is all about making the business case for sustainability.”    

Bob Willard will be speaking to our local business community tomorrow morning at Confederation College, for a breakfast hosted in partnership between City of Thunder Bay/EarthWise®, Confederation College, Arbora Management, and Resolute Forest Products. He will also be speaking to the public at 10:30am in the College Commons, and at 5pm in the Lakehead University Study for the EarthWise® Open House. The EarthWise® Open House is open to the public, will feature local food refreshments, a keynote by Bob Willard, as well as an update on EarthWise®, and an opportunity to mix and mingle with those working for a more sustainable Thunder Bay.

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Contact: Sarah Kerton, Community Environment Action Plan Coordinator, 625-2411 or