P.R.O. Kids is a registered charity dedicated to making recreation opportunities accessible for Thunder Bay children and youth who are unable to participate in programs due to lack of funds.
The P.R.O. Kids concept was developed as a result of extensive consultation with social agencies, recreation providers, youth and other stakeholders in Thunder Bay. P.R.O. Kids has been in operation since 1998. The City's Recreation & Culture Division is responsible for delivery of P.R.O. Kids to the community.
According to the 2006 Canada Census an estimated 17.8% of the population of Thunder Bay lives in poverty; 4,448 of those are children under the age of 18. Financial barriers have been identified as one of the main obstacles preventing children and youth from participating in activities.
Recreation can make a difference by giving children and youth the opportunity for developing leadership and teamwork skills, learning healthy lifestyle choices, enhancing self-esteem, experiencing positive role models, and learning to play by the rules. Kids who are active in recreation programs form positive peer connections, making it less likely to fall into negative behaviours.
That all children and youth in Thunder Bay are able to participate in recreation activities which boost their self-esteem and promote their healthy growth through the learning of new skills, increased knowledge and personal development.
To provide program and financial assistance to as many children and youth as possible who, due to lack of funds, are not able to participate in registered recreation activities.