The biggest challenge in transitioning to a sustainable community is the removal of barriers that prevent sustainable behaviour. Education and the building of community relationships are key to this transformation. For this reason education has always been a key component of EarthCare and has been imbedded in each section of the Sustainability Plan.
Through municipal leadership and community involvement, we envision the City of Thunder Bay becoming a role model in sustainability for the rest of Northwestern Ontario. Education is key, and cities can lead and educate by example, however, the responsibility for education is shared among stakeholders within the community, including school boards, the college and university, non-governmental organizations, government institutions, business, industry and the media.