The story goes that the "Persian" - a Thunder Bay pastry treat - was named in honour of General Pershing of the First World War.
The Encyclopedia Britannica explains, in part, that John Joseph Pershing was recognized for his achievement in creating from almost nothing the vast structure of the American national army. In 1919, he was confirmed in the permanent rank of general, a grade previously held by only four other Americans - Washington, Grant, Sherman and Sherridan. For organizing the U.S. army, President Calvin Coolidge appointed Pershing chief-of-staff.
Thunder Bay locals have grown up with the Persian, the only place where they are baked. The recipe for this popular, icing-covered treat remains a secret. Whether the icing contains raspberries or strawberries is still a hot topic of debate among Persian-aficionados. Former city residents fondly recall "Persian sales" at local high schools to raise funds for sports teams and school clubs, and often make a stop at "The Persian Man" when in town.