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City Government

Visual Identity Manual

The City of Thunder Bay's corporate identity has been designed to promote the City to its client groups, utilizing a strong, unified image. This identity was designed to fulfill a number of requirements:

  • combine excellent graphic design of the name Thunder Bay with a theme line
  • create a sense of action and excitement with the graphic identity used
  • represent Thunder Bay and its experiences
  • be unique
  • have a strong market appeal
  • have an association with the natural environment of Thunder Bay

To view our Visual Identity Manual, please follow these steps:

  1. Download and install the latest Adobe Acrobat Reader.

  2. Download the Visual Identity Manual (2.76 Megs).

To use compressed files, follow these steps:

  1. Download and install Winzip for Windows or MAC users.

  1. Download the appropriate file

NOTE: For questions regarding the City of Thunder Bay's Visual Indentity please contact Corporate Communications at 625-2438.

The following are the current logos that are in use at this time. (click on the logo to go to the download page)