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The Key

Thunder Bay's Guide to Community Programs and Services.

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Looking for a recreational, cultural or educational activity in Thunder Bay? The Key is your guide to community programs and services! The publication is distributed to Thunder Bay residences and various agencies four times a year. 

Click on the image below to read the interactive publication - The Key 


home delivery

The Fall 2016 Key will be delivered to homes the weekend of August 5th. Rural Thunder Bay, look for your copy in Northwest Classified Plus box locations. In Nipigon and Red Rock, copies are now available at the Public Library. Additional copies can be picked up at any of the agencies listed at the bottom of this page as well as at various social, recreational and educational facilities across the city.

If you did not receive a copy of The Key, please call (807) 625-2351 and we will arrange to have one distributed to you.

advertising in the key

If your group/organization is interested in being included in the Community Groups section of an upcoming issue of The Key, please contact the Key Coordinator at 625-3388 or via email at Forms will also be available a few weeks before the deadline to submit at the Community Services Department in Victoriaville Civic Centre (111 Syndicate Ave. S.) or download the submission form below:

deadline for advertising

The deadline for advertising in the upcoming Winter Key is October 7. Distribution is over the November 25th weekend.


The Key is a unique joint advertising initiative between seven local partners. Click on the links below for more information on each group involved in the Joint Advertising Committee.


For more information on The Key, contact the Key Coordinator at (807) 625-3388 or