The City of Thunder Bay is selling Naming Rights! 

Image of a child jumping off a diving board with hands in the airIs your company a community champion looking to support local recreation and parks facilities, events and programs? Be the name behind a municipal asset as a Naming Rights sponsor! 

Naming Rights are a form of sponsorship where a corporation or entity purchases the right to name a facility, park or event for a set period of time (eg. 10-15 years). 

Naming Rights Benefits

As a primary naming rights holder, you can anticipate the following benefits:

  • Incorporation of sponsor into facility name, logo and wordmarks as the exclusive name sponsor
  • Prominent exterior and interior signage
  • Brand awareness - identification on select collateral materials, website and social media
  • Name referenced in media and public relations, including press releases
  • Advertising opportunities available 
  • First right of refusal

Benefits are subject to negotiation and may vary based on facility. 

Available Primary Naming Rights Opportunities

Canada Games Complex

The Canada Games Complex is Thunder Bay's premier aquatics and fitness facility offers a significant leadership position for your brand with high appeal, user engagement and marketing reach.

 

Image of a brick aquatics facilityFacility highlights include:

  • Average annual foot traffic: approx. 350,000
  • 77 metre pool for recreational aquatics, swim lessons, competitive swimming and diving
  • Fitness centre and running track
  • Squash courts
  • Sauna and swirlpool
  • Home of the Thunder Bay Diving Club and Thunder Bolts Swim Club
  • Host facility for various local, regional, provincial and national competitions
  • Multiple digital advertising opportunities available

Please reach out for more details if you are interested in purchasing naming rights. 

Contact Paul Burke at (807) 627-9415 or paul.burke@thunderbay.ca 

Arenas

The City operates 6 arenas including the Fort William Gardens, Delaney Arena, Current River Arena, Grandview Arena, Neebing Arena and Port Arthur Arena. 

 

Exterior image of a green and red arenaArena highlights include:

  • Average annual foot traffic: approx. 150,000
  • Regulation sized rinks, well-utilized for hockey, figure skating and public skating
  • Spectator/viewing areas
  • Concessions
  • Community sport and tournament hosting
  • Digital and static advertising available

 

Please reach out for more details if you are interested in purchasing naming rights for an arena. 

Contact Paul Burke at (807) 627-9415 or paul.burke@thunderbay.ca 
Centennial Botanical Conservatory

Don't miss this exciting opportunity to add your name to the newly transformed Centennial Botanical Conservatory! 

Artist rendering map of various buildings for a conservatoryFacility highlights include:

  • New multi-use spaces, including an East Wing venue and 5,000 sq. ft. outdoor venue
  • Enhanced tropical collection and improved exhibits
  • Outdoor annual and Indigenous gardens
  • Waterfall and aquatic pond
  • Pop up café
  • Projected annual foot traffic: 50,000

Please reach out for more details if you are interested in purchasing naming rights for the Conservatory. 

Contact Guy Walter at (807) 630-5485 or guy.walter@thunderbay.ca 

Available Secondary Opportunities

 Multi-Use Indoor Turf Facility (fields)

A new Multi-Use Indoor Turf Facility is being developed and will include secondary naming rights for each quarter field. This transformational project provides significant visibility for name sponsors to get their brand in front of sports fans at soccer, football, ultimate frisbee games, tournaments and more!

Facility highlights include:Image of an indoor synthetic turf field

  • FIFA-quality synthetic turf field
  • Flexible field configurations: full, half, and quarter fields
  • Seating for 500 spectators
  • Dressing rooms, concessions, and leasable spaces
  • Multipurpose community meeting rooms
  • Accessible and inclusive design
  • Transit-friendly location
  • LEED Silver equivalent energy efficiency, net-zero ready infrastructure

Note: Primary naming rights are not available for this facility.

Please reach out for more details if you are interested in purchasing secondary naming rights for this facility. 

Contact Paul Burke at (807) 627-9415 or paul.burke@thunderbay.ca 

Interested in a facility that's not listed? Let us know!

Contact:

Paul Burke, Sport & Community Development Supervisor
Phone: (807) 627-9415
Email: paul.burke@thunderbay.ca 

Contact Us